300 Level Public Relations and Advertising Option

Course Grouping

Course Code

Course Title

Status

Units

Pre- requisite

Semester

Compulsory Courses

PRE311

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Public Relations Evolution, Theory and Practice

C

2

α

PRE312

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Advertising Creative Strategies and Tactics

C

2

α

PRE313

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Media Analysis for Public Relations

C

2

α

PRE314

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Advanced Copywriting for Advertising and Public Relations

C

2

α

PRE315

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Public Relations Policy, Planning and Strategy

C

2

α

PRE316

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Brand Management

C

2

α

MAC314

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Mass Media and Society

C

2

α

PRE321

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Public Relations Campaign Planning and Management

C

2

PRE322

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Financial Public Relations

C

2

PRE323

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Corporate Social Responsibility and Business Ethics

C

2

PRE324

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Community Relations

C

2

PRE325

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Public Relations Research and Evaluation

C

2

PRE326

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PR and Advertising Ethics

C

2

PRE327

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Integrated Marketing Communication

C

2

PRE328

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Advertising Production and Techniques

C

2

Electives

Note: Choose one out of these Electives

PRE318

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Consumer Behaviour

E

2

α

PRE319

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Business Communication and Management

E

2

α

PRE329

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Advertising Design, Copy and Layout

E

2

PRE340

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Public Relations Workshop

E

2

Industrial Training

PRE330

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Media Attachment [Industrial Training]

T

2

α

College Courses

HMD311

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Communication and Human Development I

K

1

HMD321

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Communication and Human Development II

K

1

University Courses

EDS311

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Entrepreneurial Development Studies V

V

1

α

TMC311

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Total Man Concept V

V

1

α

TMC312

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Total Man Concept – Sports

V

0

EDS321

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Entrepreneurial Development Studies VI

V

1

TMC321

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Total Man Concept VI

V

1

TMC322

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Total Man Concept – Sports

V

0

NUC General Course

GST311

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History and Philosophy of Science

U

2

α