400 Level Public Relations and Advertising

Course Grouping

Course Code

Course Title

Status

Units

Pre- requisite

 

Semester

Compulsory Courses

MAC410

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Mass Media Laws

C

2

MAC124

α

MAC411

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Data Analysis in Communication Research

C

2

MAC230, MAC220 and MAC223

α

PRE410

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Multinational/International Advertising

C

2

 

α

PRE411

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PR in Non-Commercial Organizations

C

2

 

α

MAC415

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Organization and Management of Advertising and Public Relations Agencies

C

2

 

α

PRE413

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Economic and Social Issues in Advertising and Public Relations

C

2

 

α

MAC432

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Academic Writing in Mass Communication

C

2

 

PRE421

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Research Project

C

6

 

PRE422

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Legal Aspects of PR and Advertising Practice

C

2

 

PRE423

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International Public Relations

C

2

MAC123

PRE424

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Advertising Campaign Management

C

2

 

PRE425

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Public Relations Consultancy

C

2

 

Electives

Note: Choose one out of the Electives    

PRE415

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Public Relations in Government

E

2

 

α

PRE416

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Public Relations in Practice

E

2

 

α

PRE414

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PR in Commercial Organizations

E

2

 

α

ADV424

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Political Advertising and Social Marketing

E

2

 

ADV 422

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Case Studies in Advertising Management

E

2

 

MAC428

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Special Topics in Advertising and PR

E

2

 

College Courses

HMD411

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Contemporary Issues and Development I

K

1

   

HMD421

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Contemporary Issues and Development II

K

1

 

University Courses

EDS411

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Entrepreneurial Development Studies VII

V

1

EDS311/EDS321

α

TMC411

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Total Man Concept VII

V

1

TMC311/TMC321

α

TMC412

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Total Man Concept – Sports

V

0

 

α

EDS421

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Entrepreneurial Development Studies VIII

V

1

EDS411

TMC421

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Total Man Concept VIII

V

1

TMC411

TMC422

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Total Man Concept – Sports

V

0

 

     

α =19 Ω = 19 Total = 38 Units