300 Level Public Relations and Advertising Option

Course Grouping	Course Code	Course Title	Status	Units	Semester
Compulsory Courses	PRE311 View\|Goto	Public Relations Evolution, Theory and Practice	C	2	α
	PRE312 View\|Goto	Advertising Creative Strategies and Tactics	C	2	α
	PRE313 View\|Goto	Media Analysis for Public Relations	C	2	α
	PRE314 View\|Goto	Advanced Copywriting for Advertising and Public Relations	C	2	α
	PRE315 View\|Goto	Public Relations Policy, Planning and Strategy	C	2	α
	PRE316 View\|Goto	Brand Management	C	2	α
	MAC314 View\|Goto	Mass Media and Society	C	2	α
	PRE321 View\|Goto	Public Relations Campaign Planning and Management	C	2	Ω
	PRE322 View\|Goto	Financial Public Relations	C	2	Ω
	PRE323 View\|Goto	Corporate Social Responsibility and Business Ethics	C	2	Ω
	PRE324 View\|Goto	Community Relations	C	2	Ω
	PRE325 View\|Goto	Public Relations Research and Evaluation	C	2	Ω
	PRE326 View\|Goto	PR and Advertising Ethics	C	2	Ω
	PRE327 View\|Goto	Integrated Marketing Communication	C	2	Ω
	PRE328 View\|Goto	Advertising Production and Techniques	C	2	Ω
Electives	*Note: Choose one** out of these Electives*
	PRE318 View\|Goto	Consumer Behaviour	E	2	α
	PRE319 View\|Goto	Business Communication and Management	E	2	α
	PRE329 View\|Goto	Advertising Design, Copy and Layout	E	2	Ω
	PRE340 View\|Goto	Public Relations Workshop	E	2	Ω
Industrial Training	PRE330 View\|Goto	Media Attachment [Industrial Training]	T	2	α
College Courses	HMD311 View\|Goto	Communication and Human Development I	K	1
	HMD321 View\|Goto	Communication and Human Development II	K	1	Ω
University Courses	EDS311 View\|Goto	Entrepreneurial Development Studies V	V	1	α
	TMC311 View\|Goto	Total Man Concept V	V	1	α
	TMC312 View\|Goto	Total Man Concept – Sports	V	0	Ω
	EDS321 View\|Goto	Entrepreneurial Development Studies VI	V	1	Ω
	TMC321 View\|Goto	Total Man Concept VI	V	1	Ω
	TMC322 View\|Goto	Total Man Concept – Sports	V	0	Ω
NUC General Course	GST311 View\|Goto	History and Philosophy of Science	U	2	α

300 Level Public Relations and Advertising Option

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