400 Level Public Relations and Advertising

Course Grouping
Course Code
Course Title
Status
Units
Pre- requisite
Semester
Compulsory Courses

MAC410

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Mass Media Laws
C
2
MAC124
α

MAC411

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Data Analysis in Communication Research
C
2
MAC230, MAC220 and MAC223
α

PRE410

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Multinational/International Advertising
C
2
α

PRE411

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PR in Non-Commercial Organizations
C
2
α

MAC415

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Organization and Management of Advertising and Public Relations Agencies
C
2
α

PRE413

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Economic and Social Issues in Advertising and Public Relations
C
2
α

MAC432

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Academic Writing in Mass Communication
C
2

PRE421

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Research Project
C
6

PRE422

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Legal Aspects of PR and Advertising Practice
C
2

PRE423

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International Public Relations
C
2
MAC123

PRE424

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Advertising Campaign Management
C
2

PRE425

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Public Relations Consultancy
C
2
Electives

Note: Choose one out of the Electives

 

PRE415

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Public Relations in Government
E
 2
α

PRE416

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Public Relations in Practice
E
 2
α

PRE414

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PR in Commercial Organizations
E
 2
α

ADV424

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Political Advertising and Social Marketing
E
 2

ADV 422

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Case Studies in Advertising Management
E
 2

MAC428

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Special Topics in Advertising and PR
E
 2
College Courses

HMD411

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Contemporary Issues and Development I
K
 1

HMD421

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Contemporary Issues and Development II
K
 1
University Courses

EDS411

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Entrepreneurial Development Studies VII
V
 1
EDS311/EDS321
α

TMC411

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Total Man Concept VII
V
 1
TMC311/TMC321
α

TMC412

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Total Man Concept – Sports
V
 0
α

EDS421

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Entrepreneurial Development Studies VIII
V
 1
EDS411

TMC421

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Total Man Concept VIII
V
 1
TMC411

TMC422

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Total Man Concept – Sports
V
 0
TMC411
 
α=19 Ω=19 Total=38Units

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