ALPHA SEMESTER | ||
|---|---|---|
COURSE CODE | TITLE | UNITS |
MAC 816 | Marketing Theory And Practice | 3 |
MAC 817 | Advertising Management | 3 |
Sub Total | 6 |
ELECTIVES (6 Units) | ||
|---|---|---|
COURSE CODE | TITLE | UNITS |
MAC 814 | Studies In Rhetoric And Oral Communication | 3 |
MAC 815 | Specialized Reporting | 3 |
MAC 818 | Agency – Client Relations | 3 |
MAC 819 | Consumer Psychology And Consumer Relations | 3 |
MAC 830 | Advertising Regulations And Ethics | 3 |
Sub-Total | 6 | |
Total Units for Alpha | (2+9+6+6) | 23 |
OMEGA SEMESTER (Compulsory) | ||
|---|---|---|
COURSE CODE | TITLE | UNITS |
MAC 821 | Legal And Ethical Aspects Of Mass Communication | 3 |
MAC 826 | Advertising And Media Planning | 3 |
MAC 840 | Project In Advertising, Promotions and Social Marketing | 6 |
Sub-Total | 12 |
ELECTIVES (6 Units) | ||
|---|---|---|
COURSE CODE | TITLE | UNITS |
MAC 822 | Current Trends In Communication Technology | 3 |
MAC 823 | Development Communication | 3 |
MAC 820 | Applied Communication Seminars | 3 |
MAC 824 | Indigenous Nigerian Communication Systems | 3 |
MAC 825 | Commentary, Critical Writings and Reviews | 3 |
MAC 827 | Commentary, Critical Writings and Reviews | 3 |
MAC 828 | Advertising and the Economy | 3 |
MAC 829 | Sales Promotion and Social Marketing | 3 |
Sub-Total | 6 | |
Grand-Total | (23+12+6) | 41 |